“In the end, if the public is concerned about companies such as Monsanto, rejecting science and shunning scientific reasoning is counter-productive. Controversies within the scientific community are not justification to abandon science, but rather further reason to encourage scientific literacy and reasoning. Not only does the public need to be skeptical of scientific institutions, but also of those who manipulate the public by claiming scientific authority and credibility. Although claimed facts may fit a worldview or ideology, these claims need critical analysis. Condensed forms of media such as memes reduce scientific ideas to commodities, replacing ventures into scientific reasoning; therefore, the public cannot rely on echo chambers and social knowledge, but must have the inclination to question messages analytically. Analogical and empathetical reasoning have advantages, yet neither serves well enough when evaluating scientific claims. Analytical reasoning reveals the deception of fallacious analogies as well as appeals to empathy. Honing analytical tools may be demanding; however, the patience is rewarded with an injection of trustworthy information and a higher immunity to thought viruses.” ~Knigel Holmes